Patriot Software, a leading online accounting software and payroll provider, continues to expand its brand reach by launching a new advertising campaign on national television and streaming platforms.
Patriot Software, also known as “PATRIOT,” has disrupted the traditional accounting and payroll industries by streamlining accounting and payroll software for American business owners and their accountants by offering an easy-to-use, affordable accounting and payroll solution all under one login.
PATRIOT enlisted Marketing Architects, an all-inclusive TV agency, to create and test winning ads that would resonate with American businesses. “It’s important to get Patriot’s message out because now is a perfect time to switch from overpriced and over-complicated accounting and payroll software,” said Mike Kappel, founder and CEO of Patriot Software.
The ads are set to run on national networks such as CNN, FOX News, MSNBC, and streaming services including Hulu, Pluto, Roku, Sling, Crackle, and Fubo, to name a few.
PATRIOT is on the cutting edge of software development and continually adds software features and enhancements. In the past year, PATRIOT has released “Smart Suggestion,” which employs machine learning to help categorize bank transactions, on-page comparison reporting, departments in payroll, manager settings, PPP loan forgiveness report, and more. Because Patriot Software is an online Software-as-a-Service, all user-interface improvements automatically update without the need for a costly upgrade.
Kappel has been an advocate for American businesses because, as a serial entrepreneur, he has first-hand experience with the difficulties of running a business. “It’s PATRIOT’s mission to make complex accounting and payroll tasks easy and affordable for American businesses and their accountants because when businesses thrive, we all win,” Kappel said. “Keep an eye out for PATRIOT. The catchy commercials are just the beginning.”
About Marketing Architects
Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale, and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than 20 years. For more information, please visit www.marketingarchitects.com.
About Patriot Software
Patriot Software, located in Canton, Ohio, provides award-winning online accounting software and online payroll for American businesses. For information on all of Patriot’s products servicing the United States, contact Patriot Software, LLC at 877-968-7147, or visit www.patriotsoftware.com.
Patriot Software, LLC
Director of Marketing