There are over 28 million small businesses across the country — and Patriot Software’s mission is to support small business owners. It is in that spirit of promoting the importance of small businesses that we are once again Corporate Supporters for Small Business Saturday.
This year, Small Business Saturday is on November 30th. It’s an opportunity to promote your business and attract new customers. You can visit ShopSmall.com to get free marketing materials from American Express.
What is Small Business Saturday®?
Between Black Friday and Cyber Monday sits Small Business Saturday, an event designed to help small businesses and their communities. The intent is that by supporting local, independently-owned small businesses, shop-small customers help create jobs, boost the economy, and preserve neighborhoods around the USA.
Every year there is greater awareness and interest in the annual event, with consumer-reported awareness reaching 67% in 2012. In 2012, “shop small” businesses earned an estimated $5.5 billion on Small Business Saturday. This year, Small Business Saturday is November 30th and even more shoppers are expected to participate.
How to get involved
Visit ShopSmall.com to help you:
- Market your business’ participation with free in-store signage, sample social media posts, and other resources from American Express
- Use the interactive map to find and rally other local small businesses in your area
- “Like” the Small Business Saturday page on Facebook to share it with friends and family
- Learn more about how other small business owners have made the most of the day
Consumer incentive from American Express
For the fourth year in a row, American Express is encouraging customers to Shop Small on November 30th by offering Cardmembers a statement credit ($10 in 2013) when they enroll their eligible American Express® card. The online terms and conditions explain that the $10 must be spent in a single in-store transaction at a qualifying small business location on Small Business Saturday. The number of enrollments is limited.
Enrollment opens at 12:00 A.M. MST on November 24th and continues until 11:59 P.M. MST on November 30th unless the enrollment limit is reached sooner. In order to receive the statement credit offer, Cardmembers need to follow the instructions on the website.
Will your small business have special offers or events on November 30th? Please comment with your stories, insights, and suggestions.