Warm body to fill empty space at struggling widget company at undisclosed location. Due to high turnover, working hours and salary non-negotiable. Opportunities for advancement: nil. Send resume and references to: www.boringwidgetcompany.com. We’ll get around to your resume eventually, SO DON’T CALL US.
Obviously, your company has more to offer than the Boring Widget Company, and you can certainly compose a better job ad than that . . . right?
How to Write a Job Ad
Writing the perfect ad can be harder than it looks. What do you say? What don’t you say? Here are the basics to include:
- Job title
- Employer name
- Location of job
- Concise description of business
- Description of role in company
- Profile of desired candidate
- Required qualifications and experience
- Salary information
- Instructions on how to apply
- Contact information
Is the position full- or part-time? Will you be adding the new employee to your payroll indefinitely, or is it a short-term, contract assignment? Consider mentioning other perks, including opportunities such as a pension, company car, etc. Include your website to encourage candidates to explore your company. Here are more do’s and don’ts for writing a job ad:
|Include the top 4-5 skills most essential to the job.||Request specific personality traits or characteristics that could be viewed as discriminatory against protected groups of people (age, gender, race, etc.)|
|Target the area or skill you have found most difficult to fill.||Be boring.|
|Talk about what may be important to applicants. Do you offer a family-friendly environment? Flex-time? Health care?||Give too much technical detail. Your job ad is not the place to discuss awards your company has won or the size of your facility.|
|List salary info or a salary range.||Use too much jargon.|
|Specify how employees should contact you.||Overdesign your ad; a clean design is best.|
|Make it easy to read and pleasing to the eye.||Use all CAPS.|
|Keep it short, but not too short. Say what you need to say.||Make it too long.|
Source: “How to Write a Job Ad,” Entrepreneur.
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