How to Write a Job Ad That Attracts -- Not Repels!

How to Write a Job Ad That Attracts — Not Repels!

hiring for payroll how to write a job ad picture of man holding pen


Warm body to fill empty space at struggling widget company at undisclosed location. Due to high turnover, working hours and salary non-negotiable. Opportunities for advancement: nil. Send resume and references to: We’ll get around to your resume eventually, SO DON’T CALL US.  

Obviously, your company has more to offer than the Boring Widget Company, and you can certainly compose a better job ad than that . . . right?

How to Write a Job Ad

Writing the perfect ad can be harder than it looks. What do you say? What don’t you say? Here are the basics to include:

  • Job title
  • Employer name
  • Location of job
  • Concise description of business
  • Description of role in company
  • Profile of desired candidate
  • Required qualifications and experience
  • Salary information
  • Instructions on how to apply
  • Contact information

Other considerations:
Is the position full- or part-time? Will you be adding the new employee to your payroll indefinitely, or is it a short-term, contract assignment? Consider mentioning other perks, including opportunities such as a pension, company car, etc. Include your website to encourage candidates to explore your company. Here are more do’s and don’ts for writing a job ad:



Include the top 4-5 skills most essential to the job. Request specific personality traits or characteristics that could be viewed as discriminatory against protected groups of people (age, gender, race, etc.)
Target the area or skill you have found most difficult to fill. Be boring.
Talk about what may be important to applicants. Do you offer a family-friendly environment? Flex-time? Health care? Give too much technical detail. Your job ad is not the place to discuss awards your company has won or the size of your facility.
List salary info or a salary range. Use too much jargon.
Specify how employees should contact you. Overdesign your ad; a clean design is best.
Make it easy to read and pleasing to the eye. Use all CAPS.
Keep it short, but not too short. Say what you need to say. Make it too long.

Source: “How to Write a Job Ad,” Entrepreneur.

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