Blah, blah, blah, you’ve heard all this hoopla before …
You’re the leader of your business. You’re the visionary. You are the person in charge. The “Big Cheese.” Your employees and your business will go in the direction that you point them. So, it’s your job to “cast the vision” for your company.
It’s not that simple
Here’s the uncomfortable truth about vision-casting that keeps entrepreneurs awake at night. “Vision” is a double-edged sword.
Your business will succeed (or fail!) based on the vision you set and how well you “execute” your plans in pursuit of the vision. Your business will be as small (or as large!) as you decide it will be. The choices you make will determine whether your business has sales of $50,000 (or $50,000,000!) a year. The choices you make will determine if you end up owning one restaurant (or a chain of 500 restaurants!).
The thing about being an entrepreneur is that there’s nobody stopping you … but you. You are only limited by your imagination, skill level, and a little bit of luck! You are 100% responsible for the outcome — good or bad.
Sleep well on this double-edged sword, my friend; sleep well.
Where will your vision lead you?
To a bad place? If you point your employees in the wrong direction, it’s certain that your business will end up in a bad place. If you point your employees in the right direction, but you fail to “execute” your plans properly, you’ll still end up in a bad place. And of course, if you set no vision at all, your business will languish, flounder, and eventually fall into … that bad place.
To a good place? However, if you cast a good vision, and you execute your plans well, your business will succeed and you will be happy. That sounds simple enough, doesn’t it? … You want to be happy, so you need to cast a good vision!