LinkedIn is a social media outlet that specifically targets people in professional settings. The website helps you connect/reconnect with people in your industry, people that you’ve done business with in the past, or people you wish to do business with in the future. There are many advantages you can gain for both yourself and your company by creating a LinkedIn account, but before this happens, you have to register yourself on the site.
It is very easy to create an account on LinkedIn. When you reach their homepage, all you will have to do is enter your first and last name, a valid email address (preferably your work email), and a password. After you click the “Join Now” button, you’re in! Make sure to complete or fill out as much information as you can in your “Profile”. Include a (smiling) picture of yourself to make it easier for your clients/prospective clients/coworkers to recognize you, and start connecting with people you know!